A journalist's tips for more effective PR pitching
Wednesday, July 25, 2012
Put aside for a moment any frustration you feel about the irrelevance of this PR pitch to a Bay Area business reporter so that you can focus all your angry energy on the hideous grammar contained herein. I don't care if you're a non-profit, or a volunteer campaign that is short on funds. At least get a volunteer who's fluent in the English language to write your press releases (if, of course, your intended audience is English-speaking) if you want to be taken seriously.